Introduction / Leslie Hoffman -- Preface / Diane von Furstenberg -- Sect. 1. The Real Meaning of Futurefashion -- The New Cool / Julie Gilhart -- The Consumption Crisis / Deborah J. C. Brosdahl -- Tomorrow Is the New Now / Horst Rechelbacher -- Sect. 2. Mapping the Future of Fabrics -- Deconstructing "The Perfect T-Shirt" / Mike Betts -- Eco-Fabrics: Balancing Fashion and Ideals / Susan Gagnoñ and Yves Gagnon -- Hemp Goes Straight / Lawrence Serbin -- Leather for Life / Matt Richards, Rowan Gabrielle and Stacie Shepp -- Evolution or Revolution / Michael Kininmonth -- Organic Printing on an Industrial Scale / Andrew Lunt -- Sect. 3. Changing the Cycle of Fashion -- A Clean Start / Jason Wentworth -- The Environmental Impact of Laundry / Elizabeth P. Easter -- From My Closet to Africa: The Dirt on Post-Consumer Recycling / Jana Hawley -- Using What Others Toss Out / Harry Matusow and Stefanie Zeldin -- Sect. 4. Old Solutions to New Challenges -- A 5,000-Year-Old Fiber Gets a Fashion Update / James M. Vreeland, Jr. -- Cleaner Cotton Grown in Color / Sally Fox -- A Fair Deal for Farmers / Damien Sanfilippo -- Dreaming of Organic Sheep / Matthew Mole -- The Lowdown on Bamboo / Rich Delano -- In Defense of Truth and Beauty / Cheryl Kolander -- Color, Magic and Modern Alchemy / John Patrick -- What Does Planting Tomatoes Have to Do with Fashion? / Natalie Chanin -- Sect. 5. The Science of Change -- Eco-Effective Fashion / Michael Braungart -- The Consequences of Chemicals / Lauren Heine -- Not Just Another Eco-Label: An Industry-Wide Solution / Peter Waeber and Luca Engel -- The Lotus Effect: Or How to Make a Self-Cleaning Suit / Philip J. Brown -- Sect. 6. Business Considers the Big Picture -- Selling Eco-Fashion on Main Street / Summer Rayne Oakes -- Making the Right Choice Easy / Penelope Cooke -- The Advantage of Starting Fresh / Mark Galbraith -- Good for Business, Good for the Environment / Coral Rose -- Sect. 7. What Happens Next -- Can Sustainability Stay the Distance? / John Mowbray -- Not One But Many: New Visions for Fashion / Kate Fletcher -- The Persuasive Powers of Cool / Shalom Harlow